Marcel’s career has been characterised by his involvement with the various dimensions of technology, innovation and strategy. In addition to ten years of experience in the IT industry, the start-up founder is driven by a deep fascination for the trends of our time that are significantly changing our economy and society.
The multiple innovation award winner was Managing Director of the Zukunftsinstitut in Austria for three and a half years. Among other things, he developed the Trend Canvas at the Zukunftsinstitut, which he uses to support companies in analysing the effects of trends and identifying potential: analyse the effects of trends, identify potential and derive sustainable strategies. In February 2022, he published the Trend Canvas workbook with the Zukunftsinstitut publishing house.
